Durante a eletiva Logotipos. Tipografias e Identidades Dinâmicas dentro da Escola Superior de Propaganda e Marketing (ESPM) o professor Leopoldo Leal nos passou um briefing amplo q aberto a diversas interpretações. O objetivo era trabalhar com o acaso a partir de um conjunto de regras estipuladas por nós mesmos, a fim de criar um sistema funcional experimental como resultado, de forma abstrata ou objetiva (letras, imagens, etc.).
During the Logotypes, Typographies and Dynamic Identities's elective at the Escola Superior de Propaganda e Marketing (ESPM), teacher Leopoldo Leal gave us a broad brief that was open to various interpretations. The goal was to work with chance from a set of rules stipulated by ourselves, in order to create an experimental functional system as a result, in abstract or objective form (letters, images, etc.).
Translated with DeepL.com (free version)
As regras escolhidas por mim foram:
fazer uma ilustração com dois animais aleatórios personificados (sempre do mesmo nicho, como insetos ou animais marinhos), onde eles deveriam interagir entre si de alguma forma.
A partir das ilustrações realizadas, meu maior desafio foi fazer com que todas tivessem a mesma linguagem visual de alguma forma.
The rules I chose were:
make an illustration with two random personified animals (always from the same niche, such as insects or marine animals), where they should interact with each other in some way. From the illustrations I made, my biggest challenge was to ensure that they all had the same visual language in some way.
make an illustration with two random personified animals (always from the same niche, such as insects or marine animals), where they should interact with each other in some way. From the illustrations I made, my biggest challenge was to ensure that they all had the same visual language in some way.
Produto Final
Imagens colocadas no padrão bitmap na mesma escala para padronizar o sistema, a fim de torná-lo coerente entre si.
Final Product
Images placed in the bitmap pattern at the same scale to standardize the system and make it coherent with each other.
Images placed in the bitmap pattern at the same scale to standardize the system and make it coherent with each other.
Obrigada pela atenção!
